April 9, 2023
Top 10 Webflow Template Categories
Webflow templates provide a head start for web designers and developers, offering pre-designed layouts and styles.

Webflow templates provide a head start for web designers and developers, offering pre-designed layouts and styles that can be easily customized for various purposes. 

Each template type serves a specific function, catering to different industries and website needs. In this article, we will delve into the top 10 types of Webflow templates, understanding their meanings, and exploring what sets them apart from one another.

Webflow templates that are in demand

1. Creative Portfolio Templates

Creative portfolio templates are tailored for freelancers, artists, designers, and photographers who want to display their work in a visually stunning manner. 

These templates come with galleries, portfolios, and sliders to showcase projects, art pieces, or photography collections. With dynamic animations and interactions, creative portfolio templates help present the creator's work in a captivating way.

What Makes Them Different: These templates emphasize visual storytelling and creativity. They often feature bold typography, ample white space, and interactive elements that reflect the artist's style and personality.

2. Agency Templates

Agency templates are designed specifically for marketing agencies, creative studios, and digital firms. These templates typically include case studies, client testimonials, team profiles, and services offered. They aim to establish trust and credibility with potential clients.

What Makes Them Different: Agency templates focus on presenting the agency's capabilities and past work. They may include client logos, project timelines, and service breakdowns to demonstrate the agency's expertise.

3. Startup & SaaS Templates 

Startup templates are tailored for newly founded companies or startups aiming to make a strong online debut. These templates often emphasize product features, benefits, and unique selling points. They are designed to capture the attention of potential investors, customers, or partners.

What Makes Them Different: Startup templates prioritize highlighting the product or service's value proposition and showcasing the team behind the project. They may include sections for press coverage, investor information, and product roadmap.

4. Business & Corporate Templates

Business and corporate templates are designed for companies and organizations looking to establish a professional online presence. These templates typically feature clean and modern designs, showcasing the company's services, team members, testimonials, and contact information. 

They often include sections highlighting case studies, projects, and company history, making them ideal for businesses seeking to present their achievements and credentials.

What Makes Them Different: Business and corporate templates prioritize a formal and trustworthy appearance, with a focus on showcasing essential business information. They are optimized for readability and straightforward navigation, emphasizing professionalism.

5. E-commerce Templates

E-commerce templates are designed for online stores looking to provide a seamless shopping experience for customers. These templates come with product pages, shopping carts, and secure checkout systems. They are equipped with various category layouts, search functionalities, and filters, making it easy for visitors to browse and find products.

What Makes Them Different: E-commerce templates prioritize product showcasing and streamlined purchasing processes. They are optimized for responsiveness and product imagery to enhance the user's shopping experience.

6. Blog & Magazine Templates

Blog and magazine templates cater to content creators, writers, and publishers who want to share articles, news, or blog posts. These templates typically feature article layouts, author bios, social media integration, and commenting systems. They focus on readability and are designed to accommodate a large volume of content.

What Makes Them Different: Blog and magazine templates focus on content presentation and organization. They may include featured articles, trending topics, and related post sections to keep readers engaged and encourage exploration.

7. Landing Page Templates

Landing page templates are crafted to convert visitors into customers or subscribers. They are designed for specific marketing campaigns, product launches, or lead-generation efforts. Landing page templates have a singular focus, often featuring a clear call-to-action, minimal distractions, and persuasive content.

What Makes Them Different: Landing page templates prioritize conversion rate optimization. They are designed to capture user attention quickly and encourage them to take a specific action, such as signing up for a newsletter or purchasing a product.

8. One-Page Templates

One-page templates offer a compact and concise website layout, presenting all essential information on a single page. These templates are suitable for businesses or individuals who want a simple and straightforward online presence without the need for multiple pages.

What Makes Them Different: One-page templates focus on delivering information efficiently without requiring users to navigate through different pages. They often feature anchor links or smooth scrolling to facilitate easy navigation within the page.

9. Personal Website Templates

Personal website templates are tailored for individuals, freelancers, or professionals seeking to create a personal brand or portfolio. These templates highlight achievements, skills, projects, and background information, allowing individuals to showcase their expertise and accomplishments.

What Makes Them Different: Personal website templates prioritize personal branding and individuality. They often feature sections for testimonials, contact forms, and social media integration to connect with the audience directly.

10. Photography Templates

Photography templates cater to freelancers and agencies seeking to build an audience around their lens collection of captures. These templates often feature weddings, volunteer opportunities, event calendars, individuals and various group events. They aim to engage visitors emotionally and encourage them to value the moments captured with their lens.

What Makes Them Different: Photography templates focus on conveying a sense of purpose and impact. They often feature powerful images, stories of change, the impact that a lens can have when it is in the right place at the right time, and how it can have a positive influence on society.


Webflow templates offer a diverse array of designs and functionalities, catering to a wide range of website needs and industries. Whether you are a business owner, artist, content creator, or nonprofit advocate, there's a Webflow template available to kickstart your web design journey. 

By understanding the meanings and differences of each template type, you can choose the one that aligns best with your objectives and brand identity, saving valuable time and effort in building a remarkable website. Explore a wide range of Webflow templates from the above-mentioned categories and more.

A Quote from a Webflow Enthusiast –

"Webflow has completely transformed the way I approach web design. As a designer with minimal coding skills, I can now create stunning websites that not only look great but also function seamlessly on any device. It's truly a game-changer!"
― BB - CEO @azwedo- Leaders in Webflow